Self-help book for the ultimate man

Aha! So this is what is constantly bugging me. Finally, here's a book describing what I need to become a real man.

In a time when everyone is looking for a bailout, headlines highlight John Edwards' affair, and books detail A-Rod's steroid use, what has happened to men of honor and integrity? Once upon a time, a real man fought for his country, treated women with respect, and was a hero to his children.

Dare I say that one of them recently became president?

The Ultimate Man's Survival Guide explains how to fight off alligators, identify poisonous spiders, mix a perfect martini, and more. From tying a tourniquet to tying a bowtie—Miniter teaches men the skills, attitudes, and philosophies they need to be the Ultimate Man.

It should come as no surprise that I got this ad in an email from a conservative group - the ideals of a real man fighting off alligators and tying a bowtie fit right in with that, while I myself have other ideals. Not that I disagree that those are nice things to be able to do (especially mixing the perfect Martini), but I fear that the philosophies that this ultimate man must adhere to are of the conservative kind.

I wonder how learning from a book how to be the ultimate man squares with being the ultimate man. Seems kind of sissy ass liberal to me.